Report a
puppy or pet scam.

Pet scams are uniquely cruel because they exploit the emotional excitement of adding a furry family member. The Better Business Bureau ranks pet scams among the riskiest fraud types, reporting that 80% of sponsored puppy listings found online are fraudulent. The average victim loses about $850, but some have paid thousands in escalating "fees" for a pet that never arrives.

The scam typically starts with adorable photos — often stolen from legitimate breeders — posted on Facebook, Instagram, Craigslist, or a professional-looking fake breeder website. The prices are attractive, the puppy is available immediately, and the "breeder" is warm and responsive. After collecting a deposit (usually via Zelle, Venmo, or wire transfer), a "shipping company" contacts you requiring payment for a special crate, insurance, climate-controlled transport, or veterinary clearance. Each fee escalates, and the puppy never arrives.

How to buy a pet safely

The #1 rule: never buy a pet you haven't seen in person (or via live video call with the actual puppy and the breeder together). Do a reverse image search on the puppy photos. Check the breeder's website age via a WHOIS lookup. Ask for references from previous buyers. Real breeders will want to video call with you, ask about your home, and often have waitlists. Consider adopting from a local shelter or rescue — you can meet the animal in person and the fees are transparent.

After-payment escalation scam

One of the most insidious elements is the post-payment escalation. After the initial deposit, a "shipping company" (actually the scammer) contacts you saying the puppy is at the airport but you need to pay for a special crate ($200), pet insurance ($350), or a climate-controlled van ($500). Each payment feels small compared to losing the puppy. Some victims have paid five or six additional fees before realizing the puppy doesn't exist. If you've reached this point, stop payment immediately and file a report.